Challenge: A non-profit organization dedicated to breaking the cycle against domestic violence and building a community free of abuse. Between Friends provides a safe and supportive environment for individuals and families in crisis. The design team was tasked to rebrand the visual identity of Between Friends to be more inclusive with a cohesive identity and updated graphics.

Solution: The design team began this process by researching other non-profit organizations in the Chicago area as well as conducting user testing. With our results we began logo explorations which had a overall theme of trying to personify what Between Friends is and distill that down into basic elements which are connectivity, community, love and strength.

Student Practicum | 2019

Research

Brand Identity

Newsletter Design

Motion Graphics